Yearbooks

2017

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• 2023
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• 2025

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• To develop the student’s ability to think strategically
• To explain the ways in which a company can develop a sustainable
   competitive advantage
• To teach students the practical capabilities in situation analysis,
   strategic alternatives and the “what if” analysis
• To equip students with the art of understanding the coordination
   between the corporate and marketing strategy
• To teach students the processes of target market identification and
   positioning
• To teach students how to use management techniques and
   financial analysis in a management perspective
• To develop students’ holistic, creative and abstract thoughts with
   the aim to integrate their previous knowledge
• To develop the awareness of ethical and social responsible
   behaviours of individuals and companies
• To develop students’ ability to formulate their thoughts scientifically
   and logically and to communicate their thoughts in writing and
   orally